Area 17 · Data, AI and consulting

Digital marketing

Creative work and campaign management belong to your agency. We handle the plumbing underneath, which rarely gets anyone's attention: conversions in Google Ads, Meta and Allegro Ads that stay accurate even when visitors refuse cookies, enquiries that reach the CRM tagged with their origin, and a clear line from each zloty spent to the invoice it produced. Lacking this, spend is divided by hunch.

2
services on offer
Ad to invoice
origin visible at every stage
Consent
tracking that respects GDPR
100%
remote, with view-only access

The leaks between ad and invoice

Losing a share of prospects along the way is normal. The real problem is not knowing which stage leaks the most money.

Landing after the click

Load time comes down. Phone users see a white screen for seconds on end, so a click you paid for bounces straight back to Google.

Consent pop-up

Consent Mode v2 set up properly. A misconfigured pop-up either gathers data nobody agreed to or conceals many of your sales from the reports.

Contact form

Fewer fields, no bots. Visitors must type a NIP, job title and headcount, although sales need nothing beyond an email address and a few words about the request.

Internal hand-off

Every enquiry is logged in the CRM automatically. At present they arrive in a single employee's private inbox and are forgotten during that employee's annual leave.

Response speed

A target reply time, measured. Sales answered two days later; meanwhile the prospect had bought elsewhere.

Closed deal

Origin data stays attached until invoicing. Nobody can currently tell whether a customer found you through Google, through Ceneo or via word of mouth.

Count the enquiries slipping through your fingers before increasing the advertising budget. When a form fails on iPhones, or alerts are still addressed to someone who left last year, extra paid traffic simply disappears.

Audit, step by step

Done remotely using view-only permissions. You finish with a document that ranks each recommendation by how much it should lift sales.

01

Is measurement working?

Key events must register, and GA4 totals must match the real count of enquiries in the CRM or orders in the shop back office. Often they do not.

02

Channel economics

What an enquiry and an order cost, source by source. Bargain leads frequently turn out to generate the weakest revenue.

03

Posing as a buyer

Our team sends real enquiries from a phone and a laptop, then records whether they got through, which consents were captured and when someone answered.

04

Prioritised findings

Sorted by likely revenue gain against the work involved. There are often quick wins that cost almost nothing.

Questions and answers

No, and that is clear from day one. Our territory is technology and measurement: tags, integrations, CRM, site performance. Cooperating with your agency suits us well, and its results can improve once it optimises against reliable numbers.

We set up a consent banner on the consent management platform (CMP) you choose, together with Consent Mode v2. Advertising tags only fire once the visitor agrees. We document the configuration so it is easy to show to your data protection officer, a corporate client or the Polish supervisory authority, UODO, if it ever asks.

Yes, from the technical side. Marketing by email and SMS generally requires the recipient's prior consent, on top of GDPR. We check that forms collect each consent separately, that no boxes come pre-ticked and that the CRM stores the date and wording of every consent. The legal assessment we leave to your lawyer.

Yes, but some questions will stay open. With no CRM, an enquiry cannot be traced through to the payment, which means real channel profitability is out of reach. Introducing a basic CRM then becomes recommendation number one.

Broken forms or messages ending up in junk folders can usually be fixed quickly, with instant benefit. A redesigned pipeline and full attribution need enough accumulated data before the improvement becomes measurable.

We will find the enquiries you are losing

Tell us which channels you use and what puzzles you. We will check the tracking and walk the customer journey ourselves, from ad to reply.

Hours
Mon-Fri 8:00-18:00 CET, reply within one working day
Meetings
Online via Teams or Google Meet

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