Business lines
Every division gets its own page, contact person and form, rather than being buried in a single long “What we do” list.
Navigation beats decoration. Visitors unable to reach their goal in a couple of clicks go back to Google and try your rival.
Every division gets its own page, contact person and form, rather than being buried in a single long “What we do” list.
On many corporate sites, one of the more visited sections. Openings are posted from the admin panel or imported from your applicant tracking system, and people apply without registering. Every vacancy has a shareable link for LinkedIn and job boards.
Leadership, ESG reporting, corporate policies, details of the internal reporting channel, if the company runs one, and downloadable documents in a single hub.
Articles attract organic visitors and signal that the company is alive. Editors publish alone, previewing on mobile, with no request to IT.
Submissions reach HubSpot, Pipedrive, Bitrix24 or Dynamics 365 tagged with the originating page and campaign.
Polish and English with valid hreflang, and German, Czech or Ukrainian for exporters. Switching language lands visitors on the equivalent page, not back at the start.
Most of the time goes on getting departments to agree on structure and wording rather than on development.
A Teams session with marketing, sales and HR, defining audiences and their top questions.
Sections and journeys for each group, signed off as a separate document ahead of any visual work.
Wireframes of the principal templates, followed by development of layouts, forms and integrations. Further pages reuse those components.
Content moved across, legacy URLs redirected, consent-aware analytics switched on and each department's editors trained.
Treat English as part of the architecture, not a last-minute translation job. Plenty of Polish companies deal with overseas clients, investors and employees who cannot read Polish. Including both languages from the first wireframe lets copywriters work side by side, and neither edition ends up with gaps.
Track two figures per business line: visitors arriving on contact pages and visitors actually submitting. Plenty of traffic but few submissions points to navigation or wording, not ad spend. We build a simple dashboard in Google Analytics 4 or Looker Studio.
One named person, appointed before launch, plus a stand-in. Ownerless sites collect stale vacancies and dead links within half a year. The admin area is designed for non-technical staff, and each department sees only its own sections.
Depends where you sell. For German or Czech buyers, a local edition beats English. Yet every extra language demands permanent upkeep, so launching with fewer, well-maintained editions is wiser.
Yes. Job ads from the recruitment platform, distributor lists from CRM or product sheets from ERP can be fed through an API, so nobody maintains identical content twice. We check what interfaces your software offers before quoting.
Tell us about your divisions and the people who visit you online. We respond with a draft structure and schedule.
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