Service · Websites and web apps

Company website

A corporate website differs from a brochure site in audience count, not page count. Buyers hunt for a specific service, applicants for vacancies, suppliers for the person in charge, reporters for the newest announcement. Each arrives with their own agenda, and good structure hands every visitor a quick route to it, sparing them a tour of the entire corporate backstory.

Workshop
online with each department
4 audiences
buyers, talent, partners, press
CRM
no enquiries lost in inboxes
PL and EN
planned from day one

Included in this service

Navigation beats decoration. Visitors unable to reach their goal in a couple of clicks go back to Google and try your rival.

Talk the scope through with an engineer

Business lines

Every division gets its own page, contact person and form, rather than being buried in a single long “What we do” list.

Careers

On many corporate sites, one of the more visited sections. Openings are posted from the admin panel or imported from your applicant tracking system, and people apply without registering. Every vacancy has a shareable link for LinkedIn and job boards.

About and governance

Leadership, ESG reporting, corporate policies, details of the internal reporting channel, if the company runs one, and downloadable documents in a single hub.

News and knowledge base

Articles attract organic visitors and signal that the company is alive. Editors publish alone, previewing on mobile, with no request to IT.

Enquiries into CRM

Submissions reach HubSpot, Pipedrive, Bitrix24 or Dynamics 365 tagged with the originating page and campaign.

Language versions

Polish and English with valid hreflang, and German, Czech or Ukrainian for exporters. Switching language lands visitors on the equivalent page, not back at the start.

How we work together

Most of the time goes on getting departments to agree on structure and wording rather than on development.

01

Online workshop

A Teams session with marketing, sales and HR, defining audiences and their top questions.

02

Site map

Sections and journeys for each group, signed off as a separate document ahead of any visual work.

03

Design and build

Wireframes of the principal templates, followed by development of layouts, forms and integrations. Further pages reuse those components.

04

Migration

Content moved across, legacy URLs redirected, consent-aware analytics switched on and each department's editors trained.

Treat English as part of the architecture, not a last-minute translation job. Plenty of Polish companies deal with overseas clients, investors and employees who cannot read Polish. Including both languages from the first wireframe lets copywriters work side by side, and neither edition ends up with gaps.

Questions and answers

Track two figures per business line: visitors arriving on contact pages and visitors actually submitting. Plenty of traffic but few submissions points to navigation or wording, not ad spend. We build a simple dashboard in Google Analytics 4 or Looker Studio.

One named person, appointed before launch, plus a stand-in. Ownerless sites collect stale vacancies and dead links within half a year. The admin area is designed for non-technical staff, and each department sees only its own sections.

Depends where you sell. For German or Czech buyers, a local edition beats English. Yet every extra language demands permanent upkeep, so launching with fewer, well-maintained editions is wiser.

Yes. Job ads from the recruitment platform, distributor lists from CRM or product sheets from ERP can be fed through an API, so nobody maintains identical content twice. We check what interfaces your software offers before quoting.

Plan your new company website

Tell us about your divisions and the people who visit you online. We respond with a draft structure and schedule.

Hours
Mon-Fri 8:00-18:00 CET, reply within one working day
Meetings
Online via Teams or Google Meet

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